🔖 Summary of key ideas:
In Great Leads, Michael Masterson reveals six effective methods for starting sales messages that capture attention and drive engagement. The book explains that a powerful lead is crucial for grabbing your audience’s interest and setting the stage for the rest of your message. Masterson details six specific approaches, such as using an intriguing question, telling a compelling story, or presenting a bold promise, to hook your audience from the beginning.
Masterson emphasizes that the opening of your message should immediately address the needs and desires of your audience. By choosing the right type of lead, you can make sure your audience feels connected and motivated to continue reading or listening. The book offers practical examples and strategies to help you apply these techniques effectively in various sales and marketing contexts.
The key idea is that a well-crafted lead can significantly enhance the impact of your message.
💡 Why worth reading?
Will help you capture attention by learning how to start with intriguing questions or bold statements.
Will help you engage your audience by learning how to craft compelling stories that draw them in.
Will help you improve persuasion by learning how to establish a strong connection from the start of your message.
🔖 What people say about "Great Leads: The Six Easiest Ways to Start Any Sales Message"?
"Have you asked yourself how to sell stuffs? This book isn’t the comprehensive book about how to make great sale, in fact it’s about how to do a great copywriting but I do think this book tells the core and essentials of sales. It talks about what mental model to rely on and all practical guides based on the model. I really loved reading it. This my first time reading it and for sure I will come back to this several times.
Yoonseok, Goodreads
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